New London Receives Funding For Small Business Program

Information via City of New London

© Patch graphic

NEW LONDON, CT – The City of New London Office of Community and Economic Development has announced the second phase of its Small Business Emergency Relief Grant (SERG) program to offer financial assistance to small businesses and non-profit organizations impacted by COVID-19.


Load Error

A total of $57,000 of CARES Act funding has been designated for this second phase of the program to provide short-term assistance for utility bills. Grants from $500-$1500 are available to qualifying businesses and organizations, based on demonstrated need and priority points. While not all applicants will be awarded the maximum amount, the City of New London will make a fair and equitable determination for all qualified applicants based on demonstrated need provided.

“This CARES Act funding provides critical aid needed for New London’s small businesses that are struggling to pay utility bills that are due even when businesses are closed due to COVID-19 restrictions,” said New London Mayor Mike Passero. “I want to thank our Congressional delegation for making this support possible for our businesses.”

“Small business is our backbone in the City of New London, and we have to address the problems people are facing today as a result of the pandemic,” said Felix Reyes, New London Director of Economic Development and Planning. “Our small business owners need assistance paying their bills now, and we’re pleased the City’s SERG program is here to help.”

Funding for the SERG program is available through the federal CARES Act, which is designed to provide short-term capital assistance to small businesses and nonprofits impacted by COVID-19. While any small business or nonprofit affected by COVID-19 may qualify, priority will be given to applicants with the greatest needs based on revenue loss, layoffs, and the number of low-moderate income employees affected by the pandemic.

Applications will be accepted January 13-26, 2021. City Hall is currently under construction and closed to the public, so to apply online and upload documents, please use the SERG 2.0 Online Application. To download a PDF of the application, please go to the City of New London Website and email completed application and documents to [email protected] or call 860-447-5243 to schedule a drop-off or pick up.

The SERG 2.0 Online Application is available in both English and Spanish. The online application in English can be found here: The online application in Spanish can be found here:

Continue Reading